Creating an Email Campaign


Here are some notes on creating an email news shot or newsletter with Mail Chimp. In this example, we have already created a template to use.

Creating a new email campaign:

  • Login to mailchimp
  • You should now be at the dashboard
  • Select create campaign -> regular ol’ campaign
  • Select the list you want to use
  • Next
  • Enter details:
    • name your campaign
    • message subject
    • select add Google Analytics
    • update from name and reply-to email if required
  • Next
  • Select the template you wish to use
  • Edit email:
    • update ‘teaser’ area, hover over it & click edit.
      (This should be a brief preview/teaser of email contents)
    • hover over main email content area & click edit.
    • delete ‘Your text goes here.’ And enter your own text.
    • don’t edit anything above or below this bit.
      (But if you mess it up, don’t worry you haven’t changed the template and at worst, you can start again)
    • the suggested normal text is  font ‘Arial’, size ‘12’
    • click save now
  • Next
  • Make sure plain-text message looks OK.
  • Next
  • Here is your chance to go back to change anything if you want.
  • Send Now



And that’s about it.

View Report:

After the email has been sent and people have had a chance to read it, have a look at the report for this email.

Review the entries that show as ‘bouncing’.

Check your list:

I would suggest you go through the email list you wish to use and where you know the first name, add it.

  • where the first name is known the email will start with ‘Hello Fred,’
  • where the first name is blank the email will start with ‘Greetings,’

Hope this makes sense. Good luck with your email campaign.



2 thoughts on “Creating an Email Campaign

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