{"id":107,"date":"2012-05-11T11:49:44","date_gmt":"2012-05-11T11:49:44","guid":{"rendered":"http:\/\/www.dbnwebdesign.co.uk\/blog\/?p=107"},"modified":"2019-05-03T12:43:41","modified_gmt":"2019-05-03T11:43:41","slug":"improving-your-business-communication","status":"publish","type":"post","link":"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/","title":{"rendered":"Improving your Business Communication"},"content":{"rendered":"<p><span style=\"color: #808080;\">By Caroline Cleary, Bewitch Marketing.<\/span>&nbsp; <a href=\"http:\/\/twitter.com\/bewitchmarketin\">@bewitchmarketin<\/a><\/p>\n<p>When there is a message to get out there to your audience, it\u2019s time to stop and think: Who am I talking to, how do they need to receive this information and most importantly: am I helping my business by communicating?<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-135\" title=\"megaphone\" src=\"http:\/\/www.dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/megaphone.jpg\" alt=\"Communicate\" width=\"278\" height=\"300\">Effective business communication can help you to strengthen your internal teams and build effective customer relationships in order to:<\/p>\n<ul>\n<li>attract and win new customers<\/li>\n<li>nurture, retain and grow customers already transacting<\/li>\n<li>entice a return by lapsed customers<\/li>\n<\/ul>\n<p><strong>Make Your Communication Strategy More Effective<\/strong><br \/>\nClear and concise communication enables your target audience to understand your message and take the action you desire.<\/p>\n<p>Different people receive and process information differently so it\u2019s important to avoid confusion through strong single messages and appropriate repetition.<\/p>\n<p><strong>Let\u2019s get Communicating\u2026<\/strong><br \/>\nWhen there\u2019s something worth saying on behalf of your organisation, make sure that you communicate it in the right way by asking yourself 5 simple questions:<\/p>\n<ul>\n<li>OBJECTIVE:&nbsp; which goal are you trying to meet?<\/li>\n<li>AUDIENCE:&nbsp; who are you communicating with?<\/li>\n<li>MESSAGE:&nbsp; what do you need to say and when?<\/li>\n<li>ACTION:&nbsp; how do the audience need to react?<\/li>\n<li>MEASUREMENT:&nbsp; was your communication a success?<\/li>\n<\/ul>\n<p>Understanding the needs of your target audience helps them to connect with you; engage in your brand and help your business to grow both in sales and reputation.<\/p>\n<p>REMEMBER: Objective, Audience, Message, Action &amp; Measurement<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-108\" title=\"Caroline Cleary\" src=\"http:\/\/www.dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/012f236.jpg\" alt=\"Caroline Cleary\" width=\"160\" height=\"160\" srcset=\"https:\/\/dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/012f236.jpg 160w, https:\/\/dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/012f236-150x150.jpg 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><strong>About the author:<\/strong><\/p>\n<p>With a real belief that \u2018Marketing Where Sales Begin\u2019, and true experience of client-side issues, <a href=\"http:\/\/uk.linkedin.com\/pub\/caroline-cleary\/21\/6a3\/340\">Caroline Cleary<\/a> avidly believes in the twinning of technology with marketing communications, and in utilising this power to create real and qualified face-to-face and online opportunities.<\/p>\n<p>With over 10 years B2B and B2C cross-industry experience, Caroline has a specialism in results orientated marketing, occupying the often-vacant space between traditional marketing and sales.<\/p>\n<p><a href=\"http:\/\/www.bewitch-marketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignleft  wp-image-109\" title=\"189320_115616335180478_115616191847159_119139_3174767_n\" src=\"http:\/\/www.dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/189320_115616335180478_115616191847159_119139_3174767_n-300x233.jpg\" alt=\"Bewitch Marketing\" width=\"300\" height=\"233\" srcset=\"https:\/\/dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/189320_115616335180478_115616191847159_119139_3174767_n-300x233.jpg 300w, https:\/\/dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/189320_115616335180478_115616191847159_119139_3174767_n.jpg 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Caroline runs her own marketing business, <a href=\"http:\/\/www.bewitch-marketing.com\">Bewitch Marketing<\/a>, offering expertise and know-how in the following key areas:&nbsp; Live Marketing &amp; Events, New Business Development, Internet Marketing, Product Launches, Rebranding, Database Marketing, Customer Churn\/Loyalty Management, Sales Management, New Business Acquisition, Campaign Management, Customer Retention, Reactivation Strategies and CRM Implementation (esp. Lead\/Opportunity Management)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Caroline Cleary, Bewitch Marketing.&nbsp; @bewitchmarketin When there is a message to get out there to your audience, it\u2019s time to stop and think: Who am I talking to, how do they need to receive this information and most importantly: am I helping my business by communicating?<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[6,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving your Business Communication -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving your Business Communication -\" \/>\n<meta property=\"og:description\" content=\"By Caroline Cleary, Bewitch Marketing.&nbsp; @bewitchmarketin When there is a message to get out there to your audience, it\u2019s time to stop and think: Who am I talking to, how do they need to receive this information and most importantly: am I helping my business by communicating?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | DBN Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dbnwebdesign\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-11T11:49:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-03T11:43:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dbnwebdesign.co.uk\/blog\/wp-content\/uploads\/2012\/05\/megaphone.jpg\" \/>\n<meta name=\"author\" content=\"Bina\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\"},\"author\":{\"name\":\"Bina\",\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/#\/schema\/person\/8462d476fc9bc4b863c19b7fbcc9cb56\"},\"headline\":\"Improving your Business Communication\",\"datePublished\":\"2012-05-11T11:49:44+00:00\",\"dateModified\":\"2019-05-03T11:43:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\"},\"wordCount\":368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/#organization\"},\"articleSection\":[\"Guest Appearance\",\"How To\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\",\"url\":\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\",\"name\":\"Improving your Business Communication -\",\"isPartOf\":{\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/#website\"},\"datePublished\":\"2012-05-11T11:49:44+00:00\",\"dateModified\":\"2019-05-03T11:43:41+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dbnwebdesign.co.uk\/blog\/2012\/05\/11\/improving-your-business-communication\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dbnwebdesign.co.uk\/blog\/#website\",\"url\":\"https:\/\/dbnwebdesign.co.uk\/blog\/\",\"name\":\"Blog | DBN Web Design\",\"description\":\"Todays technology - 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