Search Engine Optimisation Case Study:
DBN Web Design improve volume and quality of traffic to East Midlands TeleCommunications Engineers
From November 2010, DBN Web Design has undertaken Search Engine Optimisation (SEO) for Lincoln based TeleCommunications Company, Gateway of Technology.
Project Summary
Gateway of Technology required a complete overhaul of their internet presence in order to maximise their online sales opportunity. This included both onsite and offsite optimisation techniques:
- Onsite Optimisation is where the code is reviewed to ensure efficient search engine indexing of the site
- Offsite Optimisation is where the view of the site from the outside world is optimised. This includes maximising inbound links to the site
DBN Web Design had been recommended to Gateway of Technology due to their comprehensive SEO know-how and customer focussed services.
Objectives
Gateway of Technology is an experienced and certified communications business with an unrivalled knowledge of installations and systems. They specialise in Telephone Systems, and in ensuring that clients have the necessary communications technology to maintain and develop their business.
With 2 years trading under their belt, Gateway of Technology had set themselves a number of key business objectives. One of which was to improve the number of prospects visiting their website: www.gotltd.co.uk.
DBN Web Design began by reviewing the current website and producing a report detailing the condition and what was required.
Project
Following DBN Web Design's assessment of the Gateway of Technology website, a project plan was agreed between the two parties for site optimisation. This included a full Site Assessment, Benchmarking, Keyword Research and proposed changes, including a social media review.
The project plan concluded that the current site was search engine unfriendly and that a flash based site, it was not ideal for optimisation, however we were confident that considerable improvements could be made:
- Increase Search Engine visible coding
- Increase local traffic conversion rate
- Inbound Link building
- Establish Inbound link scheme
- Explore article submission
- Monitor site traffic
All the alterations would be applied one at a time so that the affect on the search engine ranking and on the traffic to the site can be reported and measured.
Progression & Results
Whilst SEO is a long term project for Gateway of Technology, DBN Web Design went to great lengths to achieve improvement in a short period producing a thorough report at the start of the project and at regular intervals.
John Andrews, Managing Director at Gateway of Technology, comments: "We are very pleased with the initial results. To have generated five times more unique visitor in just a few weeks was excellent progress and our primary keyword phrase jumped from 4th to 2nd in Google very swiftly."
"Another highlight of the first few weeks was the increase in Search Engine referrals. This increased from just 35% of all traffic to 66%. DBN Web Design can certainly deliver results within a short timeframe."
The initial weeks also resulted in an Alexa ranking for www.gotltd.co.uk which had previously been unranked.
Conclusion
DBN Web Design believes that the only way to do Search Engine Optimisation is White Hat. Dennis Bell, Technical Director at DBN Web Design explains: "Our SEO service is not about trying to fool the search engines but doing what is necessary to make their lives as easy as possible."
"We have been able to create positive results for Gateway of Technology within a very short time frame. This is due in the main to our proven methodology of assessment and measurement, and being able to react quickly to increase positive flows of traffic."
Contact DBN Web Design
DBN Web Design offers a high quality and friendly service for web design, hosting and website support. With offices in Nottingham and Leicester, DBN Web Design specialise in sites for start-up and small companies.
For further information on this case study or our comprehensive range of internet marketing and website services contact:
Contact(s): Bina Nathwani/Dennis Bell Email: info@dbnwebdesign.co.uk Tel: 0115 714 2714 Address: 12 Parker Gardens
Stapleford
Nottingham NG9 8QG
